The arrival of the international supermarket chain Lidl in Montenegro marks an important step in the development of the country’s retail sector. The first store is planned to open in the settlement of Mahala, Zeta Municipality, which demonstrates the company’s strategic approach to location selection.
Lidl Project Details in Mahala, Zeta
According to the project developed by the studio
Optimusproject, the future store will be located on a plot of approximately 9,000 m². The total gross floor area of the building will be 2,583.96 m², of which 2,236.56 m² will be net usable space. Special attention has been paid to landscaping: 25% of the site, namely 2,164 m², will be occupied by green areas, contributing to a better environmental situation and the aesthetic appearance of the neighborhood.
The parking area is designed for 124 spaces, including 4 spaces for people with special needs and 2 for pregnant women. In addition, two parking spaces with charging stations for electric vehicles are planned, reflecting the company’s commitment to modern environmental standards.
Strategic Importance of the Location
The choice of Mahala in Zeta Municipality for the first store is no coincidence. Its location near the Petrovac–Podgorica Adriatic Highway
providesconvenient access for both Podgorica residents and people from coastal areas. In addition, the planned construction of an additional road will improve transport accessibility, attracting a larger number of customers from nearby settlements.
Uniform Quality Standard
Lidl is known for its standardized approach to store design and operations worldwide. The new facility in Zeta will be no exception. The single-story building will include all the necessary areas: a spacious sales floor, modern checkout areas, its own bakery, storage rooms, and comfortable staff areas. This approach ensures high-quality service and a wide product assortment that meets the company’s international standards.
Supermarket Popularity: Low Prices and a Wide Assortment
Lidl is one of the largest retail chains in Europe, operating on a discount model. Its main advantage is low prices combined with high product quality. The assortment includes both private-label goods and products from popular brands. The chain offers a wide selection of fresh produce, baked goods, dairy products, household chemicals, and clothing. The company’s stores operate in more than 30 countries, including Germany, France, Italy, Spain, Poland, the United Kingdom, and the United States. Founded in 1973 in Germany, Lidl has become a global player in the retail market over several decades, offering customers attractive prices and convenient service.
Expansion of Presence in Montenegro
In addition to the project in Zeta, Lidl
is actively expandingits presence in Montenegro. In Podgorica, the company
has acquired13,200 m² of land from the former “Radoje Dakić” factory and 14,000 m² behind the RTCG building.
