Accor, the world’s leading hotel group, is expanding its portfolio in Southeast Europe by signing a franchise agreement with Pullman Resort & Residences Bar Montenegro. This marks the opening of Accor’s first premium-brand hotel in Montenegro. The resort, which will be located on the Adriatic coast, will welcome its first guests by the end of 2025.
Located on theBar Riviera, just 100 m from the seashore, Pullman Resort & Residences Bar Montenegro will be the ideal place for a summer holiday. Guests will have not only direct access to the beach, but also stunning views of the Adriatic Sea on one side and mountain ranges on the other. The hotel will be part of a multifunctional resort with branded residential units and sufficient supporting infrastructure for guests and the local population. The new hotel will offer tourists and business travelers 165 modern, comfortable and exclusive rooms, including 244 residential units.
The signing of the franchise agreement for the first five-star premium hotel in Bar is one of the largest tourism and hospitality investment projects currently being implemented in Montenegro.
As part of a multifunctional resort, the new hotel will offer visitors and residents a wide range of first-class amenities, such as a spa area, swimming pools, including a heated seawater pool, massage and relaxation rooms, a gym, retail spaces, a children’s area, and a unique beach zone. For lovers of gastronomic experiences, several options will be available: a restaurant, a sports bar, an open-air Sky Bar on the terrace, a spa bar, and a poolside bar in front of the hotel. Business guests will have access to 1 banquet hall and 3 conference rooms.
The owner of Pullman Resort & Residences Bar Montenegroisthe Liko Soho Group.