One of the world’s leading hotel brands, Radisson Hotel Group, has officially signed a management agreement for Radisson Resort Ruža Vjetrova — a picturesque family resort on Montenegro’s coast. Renovation of the hotel has already begun, and its opening is scheduled forthe second quarter of 2025. This marks an important milestone in Radisson’s strategic expansion in the Balkans, where the company already operates 30 hotels and continues to actively grow its portfolio.
Location and advantages of the resort
Radisson Resort Ruža Vjetrova (Rose of the Winds) is located near the historic Old Bar, close to the border with Albania. First opened in 2009, the resort has already gained popularity among tourists thanks to private sea access, an exclusive beach area, and high-end service. With its rebranding under the Radisson name, it will receive a new level of comfort and service, which will allow it to become one of the most sought-after hotel destinations on the Montenegrin coast.Development of Montenegro’s tourism infrastructure
David Jenkins, Vice President of Business Development for Radisson Hotel Group in Eastern Europe,notedthat Radisson Resort Ruža Vjetrova will become a landmark property for the company in the region:“Radisson is entering the Montenegrin market for the first time with a luxury resort that will offer a combination of family leisure, premium amenities, and direct access to the Adriatic Sea. We are confident that it will set new standards in Montenegro’s tourism industry and strengthen our presence in the Balkans.”One of the key reasons for choosing this location was the limited presence of international hotel brands in Montenegro. Radisson expects to attract travelers from around the world and raise the country’s profile as a premium tourist destination.
Rooms, infrastructure and entertainment
The new Radisson Resort Ruža Vjetrova will feature 170 modern rooms, including spacious family superior apartments. Guests will have access to:- Two outdoor swimming pools
- Children’s club
- Two tennis courts
- Wellness & spa area
- Souvenir shops
- A 24-hour restaurant
- The “Konoba” national restaurant
- À-la-carte restaurant
- Pool bar with a selection of local and international dishes
Radisson Resort Ruža Vjetrova: a new gem on the Adriatic coast
Thanks to its unique location and premium level of service, the resort will become an ideal base for exploring Montenegro. Guests will be able to visit:- Kotor Bay – a UNESCO World Heritage Site
- Budva and Sveti Stefan – popular tourist destinations
- The luxury yacht complexes Porto Montenegro and Porto Novi
- Natural reserves and national parks, including the mountainous region of Kolašin
- Old Bar, Ulcinj, and Ada Bojana, famous for their beaches and windsurfing opportunities In addition, the hotel will offer a variety of water activities, making it an excellent destination for family holidays and active tourism in the region.
Jovan Lekić, a representative of the resort’s owners (NALL International and Veletex), said:
“This is a special day for us, as we are proud to announce our partnership with Radisson Hotel Group. We are becoming the first Radisson-branded hotel in Montenegro, marking a new stage in the development of the country’s hospitality industry.”The partnership with Radisson will open up new opportunities both for the resort itself and for Montenegro’s entire hospitality sector. The introduction of high service standards, innovative design, and world-class hospitality expertise will enhance the region’s appeal to international investors and tourists.The future of Radisson in Montenegro