Tourism in Budva — 80 Years

Eighty years ago, on July 16, 1939, the Avala Hotel in Budva was ceremoniously opened. For the small prewar Budva, this was a grand event. The main guests at the opening were people from Belgrade, local media note. At that time, electric lighting also appeared in the Old Town, which was one of the conditions for building the hotel. As were the creation of a water supply system, a public toilet, and an access road to the hotel. “The old ‘Avala’ was built of stone from the island of Brač. The hall was seven meters high. The evening lasted from seven to nine, when waiters served the guests. Live music played. After nine, it played on the large terrace, which was separated from the hall by a glass partition. The official evening ended at 11 o’clock. Lovers of nighttime fun continued to socialize in the bar,” recalls stories from older colleagues Ljubo Marković, a former hotel employee. The founder of Avala was Radomir Stojić. He came to Budva in 1933. The site of the hotel was a large vacant lot — the land belonged to wealthy local residents. Stojić managed to negotiate the purchase of the plot. And after the deal, he began work. Construction lasted about two years. To attract tourists, Stojić, a pharmacist by profession, organized the “Budva Friendship Association” in Belgrade, Prague, and Paris. During World War II, the hotel was to be blown up by German troops entering the city. However, the Rajković brothers, co-owners of Avala, managed to save the building. They managed to remove the planted explosives. The hotel served for some time as a hospital for Yugoslav partisans. Soon, already in the times of Socialist Yugoslavia, the hotel was nationalized. “Seventeen years after the war, Stojić came to Budva. No one recognized him. Later, Radomir said that he did not want to take anything from Avala for himself. He hoped that the hotel would open its doors to tourism in Budva,” notes Ljubo Marković, who worked at the hotel for 30 years. The dreams of Avala’s founder largely came true. Today there are dozens of hotels in Budva and nearby Bečići. Every year they welcome hundreds of thousands of tourists from different countries around the world.