AccorThe leading global hotel group is expanding its portfolio in Southeast Europe by signing a franchise agreement with Pullman Resort & Residences Bar Montenegro. This marks the opening of Accor’s first premium-branded hotel in Montenegro. The resort, which will be located on the Adriatic coast, will open its doors to its first guests by the end of 2025.
Located on the Bar Riviera, just 100 m from the seashore, Pullman Resort & Residences Bar Montenegro will be an ideal place for a summer holiday. Guests will have not only direct access to the beach, but also a beautiful view of the Adriatic Sea on one side and mountain ranges on the other. The hotel will be part of a multifunctional resort with branded residential units and sufficient supporting infrastructure for guests and the local population. The new hotel will offer tourists and business travelers 165 modern, comfortable and exclusive rooms, including 244 residential rooms.
The signing of the franchise agreement for the first five-star premium hotel in Bar is one of the largest tourism and hospitality investment projects currently being implemented in Montenegro.
As part of a multifunctional resort, the new hotel will offer visitors and residents a wide range of first-class amenities, such as a spa area, swimming pools, including a heated seawater pool, massage and relaxation rooms, a gym, retail spaces, a children's area, and a unique beach area. For lovers of gastronomic experiences, several options will be available: a restaurant, a sports bar, an open-air Sky bar on the terrace, a spa bar, and a poolside bar in front of the hotel. Business guests will have access to 1 banquet hall and 3 conference rooms.
The owner of Pullman Resort & Residences Bar Montenegro is Liko Soho Group.
“Our biggest goal from the very beginning was to cooperate with an experienced partner that matches the scale of the project. The established position of a global hospitality industry leader with many years of experience and a large portfolio of brands with global reach were the main factors in choosing Accor as a partner,” said Igor Lysov, founder and majority shareholder of Liko Soho Group. “We believe that vast experience combined with our persistence will create long-term and synergistic relations that will bring success and contribute to the further development of the tourism industry in Montenegro.”