Executive Director of the hotel group Casa del Mare, Nikola Milić, said, that the arrival in Montenegro of world-renowned hotel brands such as IHG, Hayat and Marriott, contributes to increasing the competitiveness of the destination and improving the quality of work in the tourism industry.
“These are the ones who push us to be better. They are the benchmark of global standards in this industry. The vision we created about ten years ago, when we dreamed of founding a group, was formed thanks to everything we learned and the way IHG, Hayat, Marriott and all the other major hotel brands grew. I think it is very important that they are all with us, especially when it comes to the micro-location, in the bay,” Milić said.
According to him, Marriott is under construction in an extremely important location in Kotor, and he believes that this will make a major contribution to the development of the city and tourism and raise it to a much higher level.
“Hayat has already signed a contract and is expected to become a franchisor in Stoliv, in the Bay of Kotor, from the upcoming season. Accor is present in Risan through the Movenpick brand. All of this should push us, small hoteliers, to be better, think more strategically, think about standards and procedures, thus it will contribute to our competitiveness as a destination and its development in the future,” Milić added.